BP and It’s Reducing Emissions
I am very glad that companies are looking into environmental issues seriously. No doubt Al Gore brought the issue into the common consciousness, and it’s nice to see him winning a Nobel Peace Prize for it.
BP’s latest advertising campaign on reducing emissions, below, seems to me, to have missed it’s mark.
We’re in 2007, and they’ve just put up statistics for 2001? Their message is past tense, and informational. It’s hard for an audience to ‘connect’ or feel a sense of value, inspiration, or empowerment with the past tense, even worse with numbers.
Their message when posted, is already dead. I want to know where they are going, what they are doing, not what they did 6 years ago. No where on there do they display their vision, or what’s next. Is it pre-1980’s? Is it pre-1970’s? Who knows…..
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