VW GTI Unique Advertising
When I went shopping for a car, a GTI was the car I was after. I didn’t end up getting a GTI due to the 8 month waiting period (I did end up with a Golf, however).
Since getting my Golf I’ve been seeing videos of VW advertising the MkV GTI.
There’s 2 advertising campaigns, the Unpimp my Ride(rice cars get replaced with a GTI) and the Fast campaign(Hypno-toad-esque doll talking to drivers about their cars) (both below). Add to that there’s also a website;VW Features, a site dedicated to “customizing your GTI”.
They’ve got everything covered for the Internet audience!
Unpimp my Ride
Fast